NAME OF COMPANY, CITY, STATE, COUNTRY

• Developed and executed online and offline marketing campaigns that drove an average 4% top line growth for the KFC brand
• Collaborated with the top 2 food delivery platforms in the UAE and implemented several in-house delivery campaigns that increased delivery sales by 10%
• Spearheaded planning and launch of a new sales channel– Car Hop Channel– that increased 550,000 CAD monthly sales
• Led the launch of 8 new limited menu items, analyzed the performance to identify exceptional performers, and permanently re-launched the same generating a 2% incremental revenue for KFC
• Built and established solid relationships with mall managements, secured free in-mall branding opportunities worth 689,000
• Partnered with large scale companies (i.e., Noon.com, Landmark Group, IMG Group etc.) on several cross-promotional campaigns resulting in a 5% incremental transaction in Food Court stores
• Developed the KFC App customer base through the implementation of targeted digital campaigns, social media initiatives, and influencer campaigns, recruiting 500,000 customers in the first year

NAME OF COMPANY, CITY, STATE, COUNTRY

• Supervised the execution of in-store, digital, and influencer campaigns to increase transaction in the UAE & KSA, leading to 10% increase in footfall for the brand
• Assisted the delivery team with the introduction of all brands into new delivery areas by implementing targeted CRM (Customer Relationship Management) campaigns and on-site cross-channel activities
• Supported the launch of 5 new products in The Hummingbird Bakery by executing in-mall and in-store branding and organizing events to increase product awareness, resulting in a 4% incremental revenue
• Guided the creative team on creating promotional materials, ensuring adherence to brand guidelines

NAME OF COMPANY, CITY, STATE, COUNTRY

• Oversaw the planning and implementation of geotargeted digital campaigns and CRM initiatives for seven underperforming stores that eliminated the gap between actual & budgeted sales
• Collaborated with the social media agency on setting a monthly calendar for Cinnabon and Seattle’s Best Coffee, ensuring adherence to brand guidelines

NAME OF COMPANY, CITY, STATE, COUNTRY

• Defined a competitive marketing strategy for an underutilized product category at Heinz, that led to a 2.5 M CAD projected increase in sales in the first year
• Coached Heinz distributors on best-in-class sell-in practices driving 2% increase in sales

• Defined a competitive marketing strategy for an underutilized product category at Heinz, that led to a 2.5 M CAD projected increase in sales in the first year
• Coached Heinz distributors on best-in-class sell-in practices driving 2% increase in sales

EDUCATION

Name of University, City, Country

• Cumulative GPA: 0/4.0 | Dean’s Honor List – Fall 2013, Spring 2013, Summer 2014, Spring 2014

ADDITIONAL INFORMATION

Volunteering Activities: XXX Women Empowerment Program– Led by YUM! Brands:

• Chosen to be among the 4 female professionals within the organization (from total of 60 females) to be trained on the XXX program, a personal-development program created to empower women regardless of their backgrounds
• Volunteered to be a mentor for female Restaurant Managers chosen as part of the second phase of the program, conducted workshops, training sessions, and case studies to help them realize their full potential
• Training Program- Heart Styles: Took part in a 3-week self-awareness training program to boost professional satisfaction and productivity at the workplace
• Interests: Classical piano player at the XXX National Music Conservatoire, successfully completed 7 out of the 8 years program required to receive an official National Diploma
• Languages: English (Fluent), Arabic (Fluent), Armenian (Fluent), Russian (Conversational)