This post showcases the transformation of a marketing professional's resume, demonstrating effective resume optimization techniques. The comparison reveals how a cluttered format was restructured into a clean, achievement-focused document that maintains all key professional accomplishments while improving readability. Notable improvements include stronger action verbs, more specific quantifiable results, expanded detail on notable projects, and better formatting that creates a more professional presentation for MBA applications and job searches.

                                                

                                                          Before

 

NAME

Business Bay, Dubai, UAE| +971 58 282 9319| Stephaniepanossian789@gmail.com

PROFESSIONAL EXPERIENCE

NAME OF COMPANY, CITY, STATE, COUNTRY                                 
Senior Marketing Associate, KFC, UAE                                                    June 2020 – Present

•  Campaign Management: Drove 4% top-line growth on average for the brand through developing and executing against both online & offline marketing campaigns
• Channel Specific Promos: Grew delivery sales by 10% by collaborating with the top 2 food delivery platforms in the UAE & through the implementation of several in-house delivery campaigns
• Channel Expansion: Led the planning and launch of a new sales channel – Car Hop Channel –resulting in an incremental 550,000 CAD sales month on month
• Menu Expansion & Product Innovation: Led the launch of 8 new menu items, resulting in a 2% incremental revenue for the brand
• In-Mall Marketing: Successfully secured free of charge in-mall branding opportunities (Digital Dominance, Elevator Advertising, Escalator Branding etc.) worth 689,000 CAD by building and establishing solid relationships with mall managements
• Partnership & Advertising: Partnered with large-scale companies (i.e. Noon.com, Landmark Group, IMG Group etc.) on several cross-promotional campaigns resulting in a 5% incremental footfall in Food Court stores
• Digital User Acquisition: Increased the number of KFC App downloads by 50% through the development and implementation of targeted CRM campaigns

 NAME OF COMPANY, CITY, STATE, COUNTRY                                 

Assistant Brand Manager – UAE & KSA                                                                                                            April 2019 – June 2020
YO! Sushi, The Hummingbird Bakery, Texas De Brazil, CPK, Panda Express

• Campaign Management: Led the execution of several campaigns targeted at increasing footfall in the UAE & KSA, resulting in a 10% increase in footfall for the brand
• Business Expansion (Delivery Focused): Assisted with the introduction of all brands into new delivery areas, & raised awareness of the service by implementing targeted delivery campaigns
• Menu Expansion & Product Innovation: Assisted the development and launch of 5 new products in The Hummingbird Bakery, resulting in a 4% incremental revenue for the brand
• Creative Content Management: Guided the creative team on the creation of all promotional materials, and ensured all aspects of the creatives abide by the brand guidelines

NAME OF COMPANY, CITY, STATE, COUNTRY

Marketing Executive – Cinnabon & Seattle’s Best Coffee UAE                                                                      Jan 2018 – April 2019

• Location Based Marketing: Led the implementation of geotargeted campaigns and CRM initiatives for a list of stores which under-performed the budget, eliminating the gap between actual & budgeted sales
• Social Media Management: Worked with the social media agency on setting a monthly calendar for both brands, and ensured that the content abides by the brand guidelines

NAME OF COMPANY, CITY, STATE, COUNTRY                                                                          

Management Trainee Program – Marketing                                                                                                      March 2017-Dec 2017

• Category Enhancement: Defined a competitive marketing strategy for an underutilized product category at Heinz, resulting in a 2.5 M CAD projected increase in sales in year 1
• Product Training: Coached Heinz distributors on best-in-class sell-in practices driving 2% increase in sales

EDUCATION                                                                                                                                                                          

 

Name of University

Bachelor of Business Administration; Concentration Marketing                                                                   Oct 2013 - May 2016

• Cumulative GPA: 4/4.0 | Major GPA: 3.6/4.0 | Dean’s Honor List – Fall 2013; Spring 2015

ADDITIONAL INFORMATION                                                                                                                                             

• Volunteering Activities: Successfully completed the SHINE Women Empowerment Program led by YUM! Brands & volunteered to become a SHINE program mentor for 25 Restaurant Managers
• Interests: Classical piano player at the Lebanese National Music Conservatoire successfully reaching Baccalaureate class

Languages: Fluent in English, Arabic, & Armenian; Conversational ability in Russian

 

 

After Review by MER

 

NAME OF COMPANY, CITY, STATE, COUNTRY

• Developed, executed online, & offline marketing campaigns that drove an average 4% growth for the KFC brand
• Collaborated with the top 2 food delivery platforms in the UAE and implemented several in-house delivery campaigns that increased delivery sales by 10%
• Spearheaded planning and launch of a new sales channel, Car Hop Channel,  increasing monthly sales by 550,000 CAD
• Led the launch of 8 new limited menu items, analyzed the performance to identify exceptional performers, and permanently re-launched the same, generating a 2% incremental revenue for KFC
• Built and established solid relationships with mall managements, secured free in-mall branding opportunities worth 689,000
• Partnered with large-scale companies (i.e., Noon.com, Landmark Group, IMG Group, etc.) on several cross-promotional campaigns, resulting in a 5% incremental transaction in Food Court stores
• Developed the KFC App customer base through the implementation of targeted digital campaigns, social media initiatives, and influencer campaigns, recruiting 500,000 customers in the first year

NAME OF COMPANY, CITY, STATE, COUNTRY

• Supervised the execution of in-store, digital, and influencer campaigns to increase transactions in the UAE & KSA, leading to a 10% increase in footfall for the brand
• Assisted the delivery team with the introduction of all brands into new delivery areas by implementing targeted CRM (Customer Relationship Management) campaigns and on-site cross-channel activities
• Supported the launch of 5 new products in The Hummingbird Bakery by executing in-mall and in-store branding and organizing events to increase product awareness, resulting in a 4% incremental revenue
• Guided the creative team on creating promotional materials, ensuring adherence to brand guidelines

NAME OF COMPANY, CITY, STATE, COUNTRY

• Oversaw the planning and implementation of geotargeted digital campaigns and CRM initiatives for seven underperforming stores that eliminated the gap between actual & budgeted sales
• Collaborated with the social media agency on setting a monthly calendar for Cinnabon and Seattle’s Best Coffee, ensuring adherence to brand guidelines

NAME OF COMPANY, CITY, STATE, COUNTRY

• Defined a competitive marketing strategy for an underutilized product category at Heinz, which led to a 2.5 M CAD projected increase in sales in the first year
• Coached Heinz distributors on best-in-class sell-in practices, driving a 2% increase in sales
• Defined a competitive marketing strategy for an underutilized product category at Heinz, which led to a 2.5 M CAD projected increase in sales in the first year
• Coached Heinz distributors on best-in-class sell-in practice, driving a 2% increase in sales

EDUCATION

Name of University, City, Country

• Cumulative GPA: 0/4.0 | Dean’s Honor List – Fall 2013, Spring 2013, Summer 2014, Spring 2014

ADDITIONAL INFORMATION

Volunteering Activities: XXX Women Empowerment Program– Led by YUM! Brands:

• Chosen to be among the 4 female professionals within the organization (from total of 60 females) to be trained on the XXX program, a personal-development program created to empower women regardless of their backgrounds
• Volunteered to be a mentor for female Restaurant Managers chosen as part of the second phase of the program, conducted workshops, training sessions, and case studies to help them realize their full potential
• Training Program- Heart Styles: Took part in a 3-week self-awareness training program to boost professional satisfaction and productivity at the workplace
• Interests: Classical piano player at the XXX National Music Conservatoire, successfully completed 7 out of the 8 years program required to receive an official National Diploma
• Languages: English (Fluent), Arabic (Fluent), Armenian (Fluent), Russian (Conversational)