Posted on July 12, 2018

London Business School Essay Questions Analysis- 2018-19


The London Business School has released essay topics and deadlines for the 2018-19 application season. Please visit the London Business School admissions  for more details.

Round 1
Application Deadline: September 14, 2018
Decision Date: November 21, 2018
Round 2
Application Deadline: January 3, 2019
Decision Date: March 28, 2019
Round 3
Application Deadline: March 1, 2019
Decision Date: May 22, 2019
Round 4
Application Deadline: April 17, 2019
Decision Date: June 19, 2019

London Business School, an internationally focused program in one of the most exciting cultural centers of Europe, has a diverse student body with 90% of its students coming from 63 countries of the world.

Essay Questions:

The essay questions remain unchanged from last year. The MBA applicants for the 2018-19 application season are required to write only one essay of 500 words. They also have an option to submit an optional essay.

Essay 1:

What are your post-MBA goals and how will your prior experience and the London Business School Programme contribute towards these? (500 words)

This is a straightforward Goals Essay question. You begin this essay with a statement about your post MBA career objectives. Explain what you plan to do after your MBA. Make sure your career objectives are both ambitious and realistic. Be as specific as you can about your goals and specify the industry, your role, and the companies that interest you.

In order to demonstrate how your professional experiences are aligned with these goals, provide a brief career history focusing on your career progression and the skills and knowledge you acquired at each job position. Also, discuss your rationale behind each career move and explain how your career so far has prepared you for your goals.

Then explain where you stand now, what skills you lack to fulfill your career aspirations, and how an MBA from LBS is aligned with your goals. This means that you have to provide a logical connection between your previous experience, your current need for an MBA degree from the LBS, and your future career goals. For this, you will need to do a thorough research of the program so that you can draw out a link between specific resources/ offerings of the LBS and your career goals and interests. Also, reach out to current students and alumni to gain their insights about the program and attend admission events to learn more about the school.

You may organize the essay in the following manner:

  • Your Short-Term Goals (approximately 100-150 words)
  • Career history & accomplishments (approximately 100-150)
  • How LBS can help you fulfill your post MBA goals (approximately 200 words)

Even though the essay prompt doesn’t require you to discuss your contribution to the school, it still makes sense (if space permits) to wrap up your essay by briefly stating what value you will bring to the school.

Essay 2-Optional

Is there any other information you believe the Admissions Committee should know about you and your application to London Business School? (500 words)

This optional essay is a great opportunity to touch upon other key aspects of your candidacy that you didn’t get a chance to discuss in any other parts of the application i.e. essay, résumé, and application form. Since you are provided fields in the online application to address any academic weaknesses, e.g. academic probation, class withdrawal, etc., you can use this essay to address other weaknesses in your application such as employment gap, choice of recommenders, or any other extenuating personal circumstances. You may also provide here more information about your accomplishments, leadership experiences, interests, or significant voluntary experience. Please note the word ‘should’ in the essay prompt and use this essay to provide information that you think is relevant to your candidacy.

Since 2011, MER (myEssayReview) has helped many applicants get accepted into the top 20 MBA programs. (Poonam is one of the top 5 most reviewed consultants on the GMAT Club.)

Do you have questions about your application? E-mail Poonam at or sign up here for a free consultation.

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