SAMPLE - 'LEADERSHIP' ESSAY

PROFILE OF THE APPLICANT

  • Bachelor of Technology in Computer Science and Engineering from a reputed university in India, 2006
  • Applications and Web Developer at a renowned IT and Consultancy firm, India, 2006-09
  • Team Lead and Manager at a renowned IT and Consultancy firm, India, 2009 –2011
  • Project Leader at a renowned IT and Consultancy firm, India, 2011 – Present

ESSAY QUESTION

The Business School is named for Roberto C. Goizueta, former Chairman and CEO of The Coca-Cola Company, who led the organization for 16 years, extending its global reach, quadrupling consumption, building brand responsibility, and creating unprecedented shareholder wealth. It is his legacy and the strength of his character that gives rise to our vision: Principled Leaders for Global Enterprise. We encourage you to watch this short video for inspiration in answering the question. The transcript of the video can be found here.

How will you contribute to and make a lasting impact on the Goizueta Business School community as a student or alumnus? Please limit your response to 300 words. (Emory 2013-14)

BAD EXAMPLE OF APPROACHING THIS QUESTION

I want to fight this modern day social evil and work for greater empowerment of women by getting involved in “Goizueta Women in Business club”.

If you start your essay in this manner, you are making two mistakes. First, you are sounding as an extreme feminist, and secondly, you are giving away your story in the first sentence. The Admissions Committee will have nothing new to look forward to.

The objective should be to first lay a solid platform describing your unique ideas to contribute to the community and then giving finer details about exactly how you intend to implement these ideas. This will help to keep the Admissions Committee engaged throughout the essay and will also help them discover the true leader in you.



Please look at the example below.

GOOD EXAMPLE OF APPROACHING THIS QUESTION

With my parents’ encouragement and support, I grew up to be an independent, ambitious and courageous girl. At Goizueta, I wish to lead Goizueta Women in Business club and motivate them to empower themselves with self-confidence, knowledge and versatility so that more graduate women can march towards the goal of igniting and sustaining women's participation in the global economy as entrepreneurs.

The author starts off with describing her ambition to lead the “Goizueta Women in Business club”. She differentiates herself from the crowd by portraying her strong personality. Next, she portrays how she wants to facilitate women’s emancipation and economic freedom. This acts as a great foundation for the rest of the essay.

I would share my accomplishments in a typical male dominated society. Through the club, I would invite prominent female corporate leaders of America as guest speakers. I want to instill this value deep in our hearts so it extends beyond the classroom into our lives. Later, when I will establish my own business venture in India, I plan to hire educated women of India who are struggling to find a job.

Next, she describes her intention of inviting prominent female corporate leaders of America as guest speakers. Further, she presents the challenges she faces as an independent modern woman and the steps she wishes to take to empower women. She also shows that she is committed to improving the lives of under-privileged women in developing economies.

As detailed in my third essay, I want to spread breast cancer awareness. I would like to organize workshops and an annual fundraising half-marathon event in tie up with a few dedicated NGO’s. I would like to dedicate this event to the local Atlanta community and will continue to participate, donate and fund-raise for this event as an alumnus. Thus I will fulfill a responsibility towards women empowerment that all business leaders have towards the community.

Next, she addresses how she wishes to give back to the local community by organizing various activities such as workshops on breast cancer awareness and annual fundraising half marathon, both as a student and later as an alumnus. She shows her hands-on approach as a leader and reiterates her commitment to empowering women in the long run.

I have worked in USA for five years in cohort with Americans, Chinese, Mexican and Germans . With my global perspective and cultural sensitivity, I will share these experiences with my fellow mates through projects and International Business. I want to positively influence and represent the Goizueta community both as a student and an alumnus by serving through the local Alumni Chapter, and by promoting a vibrant Goizueta business school identity through alumni-sponsored activities. I will live up to the motto “Principled Leaders for Global Enterprise”.

To conclude, she focuses on her ability to work effectively in a multi-cultural environment and thereby to contribute to the growth of Emory. She also shows her determination to promote Goizueta school identity by participating actively in alumni activities.


SUMMARY

In order to answer this essay question aptly, first listen to the video about Mr. Goizueta to grasp his leader qualities. Next, try to establish a link between yours and Mr. Goizueta’s leadership, providing examples of your leadership stories. Moving on, explain how you will contribute to Emory period

This essay question expects you to do the following:

  • understand the value/philosophy of Emory
  • explain how the school’s values and your values are aligned
  • Propose new ideas/plans to demonstrate how you intend to contribute by taking forward the values of the school.

The example above effectively accomplishes this by portraying the background of the candidate, her ambitions, leadership style and her innovative ideas. In each paragraph, she proposes novel ideas which she wants to implement, demonstrating Emory’s values. Thus, this candidate succeeds in convincing the Admissions Committee that she is the best fit for the school.